Now that I am a thirty-something mum of two, I find that some of the clothes which I wore in my twenties are no longer appropriate. Lately I've been struggling to find clothing that I feel good about, however one of my new go-to brands is Boutique by Jaeger. This diffusion line by Jaeger has got the balance just right - the clothes are grown-up but still fun and fashionable. I was excited to learn that the team at Jaeger have just expanded this collection by opening Boutique Gallery. Situated on the second floor of the Jaeger store on Regent Street, the brand new gallery showcases innovative, British design alongside Jaeger's Boutique collection. The edit includes a mix of fashion, jewellery, beauty and books with pieces by Studio Nicholson, Preen, Suzannah, Lara Bohinc and Mawi. This is an exciting new concept and sounds like a great way to bring new customers into the store as well as giving emerging designers an opportunity to show their products in this coveted location.
All pieces above available from Boutique Gallery. 1. Silk scarf from Age of Reason. 2. Palm tree dress by Boutique by Jaeger. 3. Pink dress by Goat. 4. Dress by Preen. 5. In the Spirit of Capri by Assouline. 6. Shirt and trousers by Studio Nicholson. 6. Colour block blouse by Jaeger London.
P.S. Jaeger also have a great outlet sale on their website.